Max Factor

Welcome to the timeless allure of Max Factor, where professional makeup and Hollywood glamour meet everyday beauty. Founded by visionary makeup artist Max Factor, this legendary brand has crafted the iconic looks of cinema’s golden age, gracing stars like Ava Gardner and Marlene Dietrich. Yet Max Factor always believed that glamour should belong to everyone—not just the silver screen. Today, Max Factor makeup continues to inspire with its high-quality, innovative makeup products that bring the magic of Hollywood right to your beauty products online collection.

From rich lip colours and radiant foundations to the first-ever mascara wand, each item in our cosmetics products range is a makeup essential designed to enhance your natural beauty and elevate your confidence. Whether you’re channelling classic elegance or creating a bold new look, Max Factor invites you to embrace the art of transformation. Discover the beauty products that have captivated generations and let Max Factor become your go-to beauty store for a touch of unmatched grace.

Our favourite Max Factor Products

Max Factor Facefinity All Day Flawless 3-In-1 Foundation is Your all-in-one solution for a flawless, all-day look. This 3 in 1 foundation primer concealer formula combines the benefits of all three, giving you smooth, full coverage with a breathable matte finish. Engineered with Flexi-hold technology, it adapts to your skin’s movements, ensuring comfort and durability. Stay radiant from morning to night with this oil free foundation that’s both touch-proof and waterproof. With SPF 20 protection, it’s the best full coverage foundation for a lasting, photo-ready look.

Max Factor 2000 Calorie Dramatic Volume Mascara is your ticket to bold, breath-taking lashes. Known as the best smudge proof mascara, this iconic formula delivers up to 300% more volume with each coat, giving even the finest lashes a dramatic boost. Its smudge proof and fast-drying finish ensure that your look stays flawless all day. Perfect for sensitive eyes and contact lens wearers, this sensitive eyes mascara combines a fragrance-free, gentle formula with unbeatable volume, making it a must-have for long-lasting, eye-catching lashes.

Elevate your lips with Max Factor Colour Elixir Moisture Kiss Lipstick, the cult classic lipstick that combines intense colour with deep hydration. Each swipe of this hydrating lipstick envelops your lips in bold, lasting colour, while a nourishing blend of emollients, antioxidants, and vitamin E keeps them silky-smooth. Designed to be as luxurious as it is long-lasting, this 24-hour lip colour delivers a velvety finish that lasts all day. Wrapped in chic golden packaging, it’s a timeless beauty essential that truly cares for your lips.